Have to make sweeping generalisations

Advisers have opinions. A lot of them. The internet loves opinions, particularly ones which spark debate, especially if you can impart wisdom on a subject few people understand well, like finance.
Blogging and advisers offer each other a great deal, then. But crafting a decent blog that people actually want to read - and which contributes something positive to your business - takes skill and (some) effort.
Don't apologise. You're going to have to make sweeping generalisations, be blunt and risk upsetting a few people
To fast-track you, we've pulled together hints and tips from some of the financial sector's best bloggers, on why you should blog, what to avoid, and who you can look to for inspiration.